Asics Shoes Men Nike wants Roger Federer to do for

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Asics Shoes Men Nike wants Roger Federer to do for

OdgovorNapisal/-a chytilrrutia » Če Okt 23, 2014 4:43 pm

Nike wants Roger Federer to do for tennis what Michael Jordan has done for basketball
An unmistakable figure sat with Roger Federer’s entourage at the US Open last week: Michael Jordan ,Asics Shoes Men.
His Airness is no tennis aficionado—this was apparently his first-ever appearance at the tournament—but like the rest of the Arthur Ashe stadium, he was there to look at Federer’s footwork. The 17-time Grand Slam winner was wearing new Nike tennis shoes that he designed himself, which are based on the Air Jordan basketball shoes that Nike has produced with Jordan for 25 years.
Why has Jordan been drafted in to give Federer’s shoes a lift ?
Because, even a decade after he retired, Jordan remains one of the biggest draws in sport. He is still paid around $90 million a year by Nike, who in turn made $2.3 billion on Jordan-associated merchandise in 2013. These figures dwarf those of any of Jordan’s successors in the NBA. At the US Open, Federer’s bewildered opponent, Marinko Matosevic, called out to Jordan when he spotted him; the court cameras put him up on the big screen, and the commentary team were frequently distracted. The coverage also meant that a limited run of the trainer, which retails at $200, sold in just minutes. Nike is sure to produce a second run, but one that is small enough to maintain a scarcity value.
But the real point of the collaboration is the hint it gives about what might come next for Federer. Even with his remarkable stamina and fitness—he has played in every Grand Slam tournament for the past 15 years—he is 33, a pensionable age in men’s tennis. For his sponsors, the biggest of which is Nike,Nike Air Jordan Sneakers, it is time to plan what comes next.
Federer is the most recognizable player on the planet. Statistically, he is also the best ever, and he wins his matches with style. These credentials, when combined with his squeaky clean reputation, make him a big draw for sponsors. He has long expressed an interest, perhaps stoked by his sponsors, in how he looks on court. At Wimbledon 2009, he strode out wearing a military-style jacket and a waistcoat, and carrying a gold-trimmed bag emblazoned with the Nike swoosh and his own RF logo. The reaction was equal parts respect at his chutzpah and dismay—at this, the most British of events—at such peacocking. It is not a look that has aged especially well, but it marked his first leap into designing.
It now seems likely we are going to see a lot more of that RF logo,Nike Free 6.0 Mens Shoes. With the Jordan brand shoring up Nike’s dominant position in basketball, Nike is looking elsewhere for growth. Tennis is a logical area to expand, as it has a readymade frontman in Federer. It also opens a new demographic for the company: tennis is by no means a youth-driven sport. There is plenty of opportunity for tennis fans in their 20s and 30s, who grew up watching Federer win slam after slam, to wear future Nike-RF shoes on court for the next 30 years. There is also a precedent for tennis shoes as design classics. Adidas’ Stan Smiths are four decades old and are still being manufactured. This is important,world cup soccer jerseys, as sneakerheads are as important to Nike as amateur basketball players when it comes to buying Air Jordans.
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Nike Air Max 2014 Nike wants Roger Federer to do for tennis what Michael Jordan
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